Every once in awhile a radio article comes out that is bang-on about personality radio. This is one of them. Mark Ramsey, a radio guru, shares his thoughts on why your morning show might not be workin
by Josh
Personality Radio
Music-based formats on terrestrial radio are in a losing fight, and many are reluctant to use the biggest weapon available – personality. In a world filled with a myriad of musical sources – iPods, sa